By: Joseph Cazier, James Wilkes, Edgar Hassler
"In the April issue of Bee Culture we introduced the concept of a Genius Hive. Then in the May issue we made the case for keeping electronic records as a path to better beekeeping. Now we want to discuss efforts to encourage beekeepers to adopt helpful technologies with the application of the Technology Acceptance Model (TAM) to electronic record keeping software like HiveTracks.
The Technology Acceptance Model is based on one of the oldest theories developed in the field of Information Systems and is perhaps the most widely studied area in the discipline. While there are newer extensions of TAM, such as the Unified Theory of Acceptance and Use of Technology(UTAUT), we believe that TAM is a better fit for thinking about bees and beekeeping due to its simplicity and to its having withstood the test of time, since Fred Davis1 introduced it to the discipline in 1989.
In the next sections we will discuss what the Technology Acceptance Model is, why we need a framework like this one, and how we are using it at CARE (The Center for Analytics Research and Education at Appalachian State University) and at HiveTracks to help today’s beekeepers."
Continue reading here http://www.beeculture.com/the-technology-acceptance-model-nudging-beekeepers-into-the-future/